Benchmark
1%
Find the people you’ve crossed paths with
Happn is the first 100% mobile dating app that allows two people who have crossed paths to meet again, thanks to a clever combination of geolocation and real-time.
Happn is the perfect ally for any brand that wants to generate a sense of unity with its customers due to its high-impact and native formats.
Another successful result of the joint work between pml, Pernod Ricard, and Beyond agency.
The pandemic set an unprecedented restriction: distance. However, Jameson and Happn came up with a way of shortening it. On a very particular St. Patrick’s Day, they invited all users to #SayWhiskey using the hashtag to participate in a contest in which the winner received two free drinks.
The ending result surpassed all expectations.
Communication involved three steps:
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Interstitial - First contact.
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Sponsored profile - Humanizing the brand.
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Message - Invite all users.
83.334
reached users
7.448
likes
25 - 35
y/o, men and women
(target)
5%
benchmark
8,94%
CTR