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Benchmark

1%

Find the people you’ve crossed paths with

Happn is the first 100% mobile dating app that allows two people who have crossed paths to meet again, thanks to a clever combination of geolocation and real-time.

Happn is the perfect ally for any brand that wants to generate a sense of unity with its customers due to its high-impact and native formats.

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Another successful result of the joint work between pml, Pernod Ricard, and Beyond agency. 

The pandemic set an unprecedented restriction: distance. However, Jameson and Happn came up with a way of shortening it. On a very particular St. Patrick’s Day, they invited all users to #SayWhiskey using the hashtag to participate in a contest in which the winner received two free drinks.

The ending result surpassed all expectations.

Communication involved three steps:

  • Interstitial - First contact.

  • Sponsored profile - Humanizing the brand.

  • Message - Invite all users.

83.334

reached users

7.448

likes

25 - 35 

y/o, men and women

(target)

5%

benchmark

8,94%

CTR

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742 del Libertador Ave., 3B,

Vicente López, Buenos Aires.

Phone: +54 9 11 4747 5960 | +54 9 11 3113 8309 

201 Marchant Pereira St., Office 701,

Providencia, Santiago.

444 25 de Mayo Ave. Apt. 101,

Montevideo, Uruguay.

444 25 de Mayo Ave. Apt. 101,

Montevideo, Uruguay.

444 25 de Mayo Ave. Apt. 101,

Montevideo, Uruguay.

444 25 de Mayo Ave. Apt. 101,

Montevideo, Uruguay.

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